Sell Your Charleston Home
From Dustin Ryan
When you are ready to sell your home, most people contact a Realtor. Realtor’s have been trained to sell your home in the shortest amount of time and to help take the burden off yourself and family. I have recently partnered with Adam Killermann of Dunes Properties in Folly Beach, we will be listing every home together as a bonus to sellers. You will receive twice the market share for the same nominal 6% fee. You will aslo benefit from having the #1 real estate website in Charleston expose your home to thousands of qualified buyers.
There are many variables to consider when pricing your home. Location Location Location is the number one variable and ultimately sets the initial price range for your home. Next is size, condition, and amenities of the home. We always supply you with a CMA (comparative market analysis) of your neighborhood to help you decide the highest possible price within reason. Remember, market conditions play a valuable role in the pricing of your home. We must consider what the DOM (days on market) of comparable homes in your neighborhood. The longer the DOM usually means the price is too high or there is a major defect in the property. 20 DOM is healthy, 45 DOM is average for a slower market and any longer the 60 days and you should consider a price correction and or re ‘evaluation of your home.
When preparing to list your home you should put yourself in a buyers shoes. Start by standing on your street and looking at your home. Is it appealing to look at, does your yard need work, are there shingles missing on the roof? This is the first impression for the buyers coming to look at your home. Make a note of the things that need work and proceed to the inside of the home. What do you notice when you first walk in the front door? Do you see 20 pairs of shoes, 10 family portraits or a blank wall? This is the second impression that buyers will see. Your home needs to be a showcase home making the buyers feel at home while picturing themselves living there. We have staging services available if you need help decorating or furnishing an entire house for sale.
Below is a simple list of my basic marketing plan. The quality of your home and price will determine how exactly your home gets advertised but every home gets the following.
1. Customized flyers given out to all prospective buyers and key agents.
2. E-mail alert sent out to over 500 Realtors as soon as your listing is taken. Using the power of the Internet is my area of specialization.
3. Your listing will be added to my web site along with a virtual photo tour of your property. See www.dustinryan.com/.
4. Property will be put on next Realtor® caravan for that area to be previewed by other Realtors® if available in your area.
5. Open houses will be held whenever feasible, i.e. subject to vacancy and availability.
6. You will be kept informed as often as you like as to showings, new listings, pending sales, and other events, which may affect the salability of your property.
7. After previewing your property, recommendations will be made to help sell your property quickly. The two most important items here are price and condition, so these two issues will be quite critical if we are to sell your property in a reasonable period of time.
This is just a brief summary of my marketing plan. Obviously, there are many more aspects to insure not just a sale but also a successfully completed transaction; such as, negotiating offers and handling all the details of escrow, i.e. inspections, title reports, condo docs, appraisal, etc. If you’re interested in a custom marketing plan, please:
Request Custom Marketing Plan
